#icons /watches & jewellery


St. Vincent joins Tiffany & Co

Oct 26, 2017


Iconic American jeweller Tiffany & Co. has joined forces with another gem – singer, songwriter and multi-instrumentalist St. VincentA personality that's larger than life and with a reputation that’s bigger than her home state of Texas, Annie Clark – known to the world as St. Vincent – is a powerful woman. She’s a guitar-slinging musician, a breaker of hearts, fragile, fierce, independent and deep. 

St. Vincent with Tiffany&Co.

She prioritises ingenuity, skill and avant-gardism over her architectural jaw and translucent skin. She’s a titan and a worthy representative of Tiffany & Co.In performance, she adopts a character that allows her to experiment. In Britain, the former Berklee College of Music drop-out has been referred to as the “female Bowie”.After playing with The Polyphonic Spree and touring with Sufjan Stevens, Clark launched a solo career as St. Vincent. Guitar-driven, her sound referenced popular music from the left-of-centre. Her style is redolent of Talking Heads’ icon David Byrne, with whom she recorded Love This Giant and toured in 2012.More recently, Clark dropped a single called New York in June, and is about to release a new album (it’s three years since last one, “St Vincent”, which was her fifth) with producer Jack Antonoff, who has co-written and produced for both Lorde and Taylor Swift.

The 34-year-old has stratospheric dating habits, too. She partnered both British actress and supermodel Cara Delevigne for more than a year and then hooked-up with American actress and Chanel it girl Kristen Stewart. And then there’s her hair – blonde, grey, lavender, black, curled, bobbed, shaved – in as many iterations as her musical persona.Now the illustrious jeweller gets its 21st-century Audrey Hepburn in the shape of Clark as a face for its #KnotOnMyLife campaign in support of Save the Elephants, which sees elephant charms selling in stores and through Net-a-Porter, all the proceeds of which go to the Elephant Crisis Fund in support of combatting poaching, trafficking and the trade in ivory.

This featured originally ran in in the October 2017 print issue of #legend.

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