What: Media x Mumm Harbour Party
When: March 27, 2018
Where: Mumm Beach Club, Art Central, Central Harbourfront
Mumm and Art Central kicked off Hong Kong’s art week with an exclusive party at the scenic Central harbourfront last night. The event celebrated the launch of the Mumm Grand Cordon Rosé and the opening of the art fair with a live performance from Hong Kong-American rapper MC Jin. Over 700 of Hong Kong's VIPs and celebrities across Asia turned up to party it up at the Media x Mumm Beach Club, including Korean celebrity Siwon Choi of Super Junior, Coco Lee, Bruce Rockowitz and more.
For the third consecutive year, Mumm Champagne returns as the official champagne partner of Art Central with their MEDIA X MUMM intiative, an avant-garde digital and performance art exhibition. This year’s initiative brings urban graffiti artist Bisco Smith to Hong Kong, well-known for his 'visual freestyle' which blends different contemporary styles together. The artist’s live performance during the first night officially marked the beginning of the fair.
The piece will be displayed throughout the duration of the art fair at the Media x Mumm Beach Club, a space to relax and mingle while sipping on Mumm's new Rosé. Inspired by the trendy waterfront lounges in Bali and California, the Beach Club will feature live DJ performances, and special ice-pop cocktail.
Art Central runs until April 1