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#legend100: China's Top 100 Social Media Stars

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Dec 01, 2017

#legend100china: our definitive list to the mainland's top social media influencers

Who are the mainland’s fashion, beauty and lifestyle trendsetters? Meet the influencers and KOLs shaping the culture in  #legend’s groundbreaking collaboration with Social Power.

THE PEOPLE WHO REALLY INFLUENCE CHINA

Last month, a report on the global luxury lifestyle market by consultancy Bain concluded that sales in the sector had risen by a rapid 15 per cent this year – much of it the result of “increasingly fashion-savvy Chinese customers”. On top of that, online sales for the luxury sector in China increased by 24 per cent this year, with accessories being the top category, followed by fashion and beauty. Thus, some 85 per cent of growth in the sector was due to millennials and Generation Z.

THE #LEGEND100 CHINA

Since our mission at #legend is to inspire change, it’s timely then that we’re now bringing a ranking of the top 100 Chinese influencers to the fore with our #legend100China list. No other country’s social media platforms are so varied and so fast-moving as those of the mainland. (Just ask the world’s global luxury and lifestyle brands, who are constantly playing catch up). Whereas for our previous lists of Asia and Hong Kong’s digital influencers, we used Instagram to measure reach and influence, this time we used Weibo and the help of data analytics company Social Power. 

METHODOLOGY

The #legend100China is comprised of individuals who influence fashion, beauty and lifestyle. It isn’t a listing of celebrities with large Instagram followings, but individuals who have built their influence primarily through online channels, rather than traditional media and entertainment. Data was collected from August 1 to October 31, 2017 and based on Weibo posts made only during that period. In assessing an influencer’s fan base, we looked at more than just the number of followers. We placed the emphasis on engagement, the quality of posts and the conversations the influencer has with his or her fans.

We also took into account each user’s content advocacy and brand advocacy, which then tells us how interested the influencer’s fan base is in interacting, commenting or sharing influencer content. Focusing on engagement also helped us to eliminate accounts that underperform or those with inflated follower counts that don’t translate into a commensurate level of resonance.

As this list is an ongoing exercise, tantamount to monitoring the stock market, we intend to update the rankings of the #legend100China on a quarterly basis. We therefore invite you to monitor the movements of our stock and the social media market’s performance at our digital platform, hashtaglegend.com.

Papi Jiang, Ming Xi, Ikelili, Onlyanna and Xing Xiaoyao round out the top five spots on the list

THE TOP FIVE

1. Papi Jiang

@weibo/xiaopapi

Papi Jiang started blogging in late 2015. She’s known for her satirical videos that mock just about everything – from herself and relationships to films and social issues. Within just a few months, she rose to become one of China’s most popular online personas. Her relatable charm has won her more than 25 million followers on Weibo alone, and she has reportedly earned more than

3 billion yuan for her low-cost, down-to-earth videos. A modern star.  

2. Ming Xi

@weibo/ximingxi

Hailing from Shanghai, Ming Xi started modelling in 2009 and soon broke onto the digital and international stage during the spring 2011 show for Givenchy. She’s also been featured in advertising campaigns and runway shows for major brands including Chanel, Tom Ford, Salvatore Ferragamo, Kenzo, Jason Wu, Michael Kors, La Perla and Dior. Her most notable collaboration is with Victoria’s Secret, where at this year’s show in Shanghai, she took a tumble on the catwalk, which prompted an outpouring of support from her adoring fans.

3. Ikelili

@weibo/alsxe

Rose to popularity in 2016 shortly after posting numerous hilarious parody make-up tutorials. The 22-year-old vlogger gained six million followers in six months. The same year, he also sang the theme song to When Larry Met Mary, a Chinese romantic comedy, as well as being named one of the top digital influencers at the China Fashion We-Media Awards. Has leveraged his power into another acting role in Creature Treasured, a Chinese digital sci-fi series. 

4. Onlyanna

@weibo/1736315592

Luo Xiaoying, also known as Onlyanna, is a fashionista and entrepreneur with high digital savvy. She founded the Taobao store ASM (Anna It Is Amazing) in 2009 and has leveraged her brand to stratospheric levels. On November 11, 2017, ASM recorded more than one billion yuan in sales in a single day during the Double 11 Shopping Festival. 

5. Xing Xiaoyao

@weibo/xingxiaoyao

Xing Xiaoyao burst onto the digital scene and found fame after posting a series of make-up transformation videos in 2016. Witty, self-mocking and humble, Xing describes herself as having a “daily disposable face” and uses different make-up every day. Venturing into the music industry, she released her first single this summer, “Colour Me”, an upbeat jazzy English number.

THE LIST

[Data collected from August 1, 2017 to October 31, 2017]

      

          

Name Weibo name Engagement Followers Posts  Interaction (total) Interaction (average)
1. Papi Jiang papi

0.004578225

25,629,230

54
6,336,165

117,336.3889

2. Ming Xi Ming奚梦瑶 0.010160176

5,189,213

38
2,003,486

52,723.31579

3. Ikelili 艾克里里 0.0056758

9,072,232

29 1,493,273

51,492.17241

4. Onlyanna Onlyanna 0.016017906

1,990,872

120 3,826,752

31,889.6

5. Xing Xiaoyao 邢晓瑶 0.006608221

4,487,929

106 3,143,666

29,657.22642

6. AdamEve 洛凡AdamEve 0.006147733

4,246,181

31 809,236

26,104.3871

7. Yvonne Ching 程晓玥YvonneChing 0.009423307

2,385,943

38 854,372

22,483.47368

8. Sunny 林珊珊_Sunny 0.004183801

5,266,633

90 1,983,109

22,034.54444

9. Hanan Ran 韩安冉o3o 0.006244805

2,937,536

62 1,137,349

18,344.33871

10. David Woo 吳댕偉DvWooooo

0.002622256

6,936,136

144 2,619,119

18,188.32639

11. Qiu Qiu 仇仇-qiuqiu 0.010683582

1,471,779

31 487,440

15,723.87097

12. Chonny 虫虫Chonny 0.004329191

2,687,224

99 1,151,717

11,633.50505

13. Teng Yujia 矣黛솅Amiu

0.003253206

3,310,158

91 979,945

10,768.62637

14. Eve 张大奕eve 0.001904894

5,638,257

145 1,557,341

10,740.28276

15. Vcruan 阿希哥VCRUAN 0.003452742

3,084,662

122 1,299,366

10,650.54098

16. Cherie 雪梨Cherie 0.00236112

4,455,374

125 1,314,959

10,519.672

17. Wo Can Ayi 卧蚕阿姨 0.003500918

2,892,188

64 648,020

10,125.3125

18. Grace Chow 鷺爛행

0.002777336

3,474,280

144 1,389,491

9,649.243056

19. Hong He Biji 红鹤笔记 0.003727191

2,417,424

45 405,459

9,010.2

20. Bian Xiaozao 妖精边儿 0.005734721

1,163,083

69 460,227

6,669.956522

21. Mr Gif 颜值 0.003263292

2,000,226

109 711,478

6,527.321101

22. ShenYe Fachi 深夜徐老师 0.004200764

1,515,642

124 789,490

6,366.854839

23. Perry 小P老师 0.000176896

35,975,539

152 967,317

6,363.927632

24. Strawberry Waves 浪里小草莓 0.003003229

2,023,443

88 534,764

6,076.863636

25. Han Huo Huo 韩火火 0.000748134

7,689,525

102 586,785

5,752.794118

 

          

Name Weibo name Engagement Followers Posts Interaction (total) Interaction (average)
26. Xiao Zhu Jie Jie zz 小猪姐姐zz 0.003649677

1,547,831

109 615,750

5,649.082569

27. Thomas Ye (aka Gogoboi) gogoboi 0.000751642

7,337,043

106 584,572

5,514.830189

28. Shanzi 扇子NO_FAN_NO_FUN 0.002796197

1,828,951

130 664,834

5,114.107692

29. Dipsy Dipsy迪西 0.000933685

5,137,928

136 652,420

4,797.205882

30. Zi Tong 梓瞳 0.001835515

2,543,806

57 266,144

4,669.192982

31. Nai Cha Mao 奶茶猫 0.00307448

1,459,722

44 197,467

4,487.886364

32. Chen Man 陈漫ChenMan 0.00075785

5,742,242

103 448,231

4,351.757282

33. Wan Wan Lei 晚晚_ 0.002448402

1,743,300

60 256,098

4,268.3

34. Benny Benny董子初 0.003746971

1,107,566

169 701,353

4,150.017751

35. Tiao Kuan Shi 挑款师 0.000627334

6,591,728

160 661,634

4,135.2125

36. Xuanr xuanr78 0.002622719

1,568,830

5 20,573

4,114.6

37. Yan Si Shi (aka Fil) Fil小白 0.001837434

2,199,390

60 242,474

4,041.233333

38. Liensa Liensa小乖乖 0.003010889

1,295,826

68 265,308

3,901.588235

39. Zuo An Xiao 左岸潇 0.001086533

3,541,876

164 631,132

3,848.365854

40. Quan Qiu Shi Shang Shi Xian 全球时尚视线 0.001149153

3,258,833

79 295,847

3,744.898734

41. kss486 kss486 0.003169681

1,150,886

34 124,030

3,647.941176

42. Chrison Chrison克里森 0.000829824

4,337,892

173 622,746

3,599.687861

43. Makiyo 美伢姐姐Makiyo 0.003324096

1,023,737

68 231,404

3,403
44. Janice Janice简妮 0.00114179

2,795,598

74 236,207

3,191.986486

45. MK 化妆师MK 0.002519428

1,262,498

150 477,116

3,180.773333

46. Niko 王岳鹏Niko 0.001854087

1,693,721

121 379,977

3,140.305785

47. Lin Dai Tong 刘玳彤

0.002153853

1,441,741

84 260,845

3,105.297619

48. Qin Qin Xin Xin 亲亲新新-陈大奔儿 0.002770868

1,101,460

76 231,952

3,052

49. Ya Li Jiang Ya Ya Ya 鸭梨酱啊啊啊 0.00283632

1,058,139

163 489,199

3,001.220859

50. Xiao Wan 刘小宛 0.001543261

1,942,754

91 272,834

2,998.175824

        

          

Name Weibo name Engagement Followers Posts Interaction (total) Interaction (average)
51. Imimika Imimika艾米可 0.001437051

2,000,538

72 206,991

2,874.875

52. Xin Yuan 就是张辛苑 0.000787671

3,423,237

96 258,853

2,696.385417

53. Zoe 赖赖是Zoe 0.002885971

917,557

162 428,983

2,648.04321

54. Patty 周若雪Patty

0.001593266

1,585,632

135 341,055

2,526.333333

55. MM 玫瑰MM

0.002209939

1,112,833

58 142,639

2,459.293103

56. Missjennyjenny missjennyjenny

0.002080301

1,164,045

55 133,186

2,421.563636

57. Urruolan 手边巴黎urruolan 0.001599042 1,476,313

166 391,874

2,360.686747

58. Liu Xiaoyu 柳小御 0.000954522

2,415,490

36 83,003

2,305.638889

59. Bo Ke Bi  波克比_ 0.002070984

1,078,820

96 214,485

2,234.21875

60. Peter Xu 徐峰立 0.000510627

4,356,184

166 369,248

2,224.385542

61. Raki 酸梨raki 0.001427978

1,553,061

129 286,088

2,217.736434

62. Shi Shang Nu Wang 时尚女王 0.000429995

5,013,414

121 260,845

2,155.743802

63. Kiki 黎洛KIKI 0.001828137

1,162,255

46 97,739

2,124.76087

64. Soso 周松SOSO 0.001943242

1,090,176

21 44,488

2,118.47619

65. Lin Lin张林超 0.000483183

4,377,784

96 203,066

2,115.270833

66. A Hua Hua Jiang 阿花花酱 0.000806806

2,575,733

69 143,390

2,078.115942

67. Yukiki 妙琳Yukiki 0.001105931

1,852,948

129 264,351

2,049.232558

68. Kira 吉良先生 0.000871036

2,260,666

174 342,627

1,969.12069

69. Avivi 冯娃娃Avivi 0.00173012

1,069,854

41 75,890

1,850.97561

70. Dannie 王丹妮 0.001676885

1,057,345

88 156,028

1,773.045455

71. Zhou Xiao Chen Kiki 周小晨kiki 0.001488373

1,180,189

82 144,038

1,756.560976

72. Vivian Xu vivianxu1105

0.001191259

1,457,935

99 171,941 1,736.777778

73. Lulu LU一丝 0.001331803

1,291,123

113 194,306

1,719.522124

74. Senlyevol Senlyevol

0.001613743

1,050,196

71 120,327

1,694.746479

75. Si Fu Jie Pai 私服街拍 0.000543735

2,857,176

126 195,747

1,553.547619

          

Name Weibo name Engagement Followers Posts Interaction (total) Interaction (average)
76. Emma 唐艺然Emma 0.002317049

665,590

44 67,857

1,542.204545

77. Cecilia C宝CC 0.001480044

1,023,813

59 89,402

1,515.288136

78. Yurina Shan 优里娜 0.001318146

1,127,978

131 194,776

1,486.839695

79. Zhao Qiuchen 赵秋晨 0.001189662

1,248,739

52 77,250

1,485.576923

80. Boy Nam 江南BoyNam 0.000816126

1,653,306

163 219,937

1,349.306748

81. Yuri Yuri轻松熊控 0.001010032

1,264,540

31 39,594

1,277.225806

82. Kevin Kevin凯文老师 0.002818905

54,944,061

149 186,811

1,253.765101

83. Niuer 牛尔 0.000438205

27,719,289

144 174,911

1,214.659722

84. Anny Fan Anny__Fan

0.000429778

2,780,151

137 163,694

1,194.846715

85. Li Na Ya Tou 莉娜丫头 0.001096982

1,079,502

67 79,341

1,184.19403

86. Leaf Greener 叶子LeafGreener 0.003965443

279,540

8 8,868

1,108.5

87. Nicole 神算卜子妮可儿 0.004827107

222,131

96 102,936

1,072.25

88. Ava Foo AvaFoo

0.001039669

988,186

171 175,683

1,027.385965

89. Crystal 穆熙妍Crystal 0.00036227 2,569,305

96 89,355

930.78125

90. Mr Bags Bags包先生 0.000293497

3,161,289

336 311,751 927.8303571

91. Hua Zhuang Bu Qiu Ren 化妆不求人 0.001045653

867,555 124 112,488

907.1612903

92. Ivy 吕颖lvy 0.000736352

1,073,193

105 82,976

790.247619

93. Xi You Mi 夕又米 0.000190802

2,296,180

61 26,725

438.1147541

94. Ritar993 热门欧美妆视频分享最新资讯 0.003307801

108,838

138 49,682

360.0144928

95. Ai Wei Daily 艾薇Daily 0.000550342

633,640

121 42,195

348.7190083

96. Twice-Chic Twice-Chic

0.000766995

444,092

159 54,158

340.6163522

97. Chen Xue 냈汽v

0.000336676

960,790

162 52,403

323.4753086

98. Hua Zhuang Ting Jian Dan Yo  化妆挺简单Yo 0.00021298

1,304,442

89 24,726

277.8202247

99. Mei Rong Hu Fu Show 美容护肤show 0.000242572

1,120,810

57 15,497

271.877193

100. Anna 时尚编辑Anna 0.008141755

3,307,604

128 34,470

269.296875

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