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#legend100china: China’s 100 Social Media Stars

Dec 01, 2017

#legend100china: our definitive list to the mainland's top social media influencers

Who are the mainland’s fashion, beauty and lifestyle trendsetters? Meet the influencers and KOLs shaping the culture in  #legend’s groundbreaking collaboration with Social Power.

THE PEOPLE WHO REALLY INFLUENCE CHINA

Last month, a report on the global luxury lifestyle market by consultancy Bain concluded that sales in the sector had risen by a rapid 15 per cent this year – much of it the result of “increasingly fashion-savvy Chinese customers”. On top of that, online sales for the luxury sector in China increased by 24 per cent this year, with accessories being the top category, followed by fashion and beauty. Thus, some 85 per cent of growth in the sector was due to millennials and Generation Z.

THE #LEGEND100 CHINA

Since our mission at #legend is to inspire change, it’s timely then that we’re now bringing a ranking of the top 100 Chinese influencers to the fore with our #legend100China list. No other country’s social media platforms are so varied and so fast-moving as those of the mainland. (Just ask the world’s global luxury and lifestyle brands, who are constantly playing catch up). Whereas for our previous lists of Asia and Hong Kong’s digital influencers, we used Instagram to measure reach and influence, this time we used Weibo and the help of data analytics company Social Power. 

METHODOLOGY

The #legend100China is comprised of individuals who influence fashion, beauty and lifestyle. It isn’t a listing of celebrities with large Instagram followings, but individuals who have built their influence primarily through online channels, rather than traditional media and entertainment. Data was collected from August 1 to October 31, 2017 and based on Weibo posts made only during that period. In assessing an influencer’s fan base, we looked at more than just the number of followers. We placed the emphasis on engagement, the quality of posts and the conversations the influencer has with his or her fans.

We also took into account each user’s content advocacy and brand advocacy, which then tells us how interested the influencer’s fan base is in interacting, commenting or sharing influencer content. Focusing on engagement also helped us to eliminate accounts that underperform or those with inflated follower counts that don’t translate into a commensurate level of resonance.

As this list is an ongoing exercise, tantamount to monitoring the stock market, we intend to update the rankings of the #legend100China on a quarterly basis. We therefore invite you to monitor the movements of our stock and the social media market’s performance at our digital platform, hashtaglegend.com.

Papi Jiang, Ming Xi, Ikelili, Onlyanna and Xing Xiaoyao round out the top five spots on the list

THE TOP FIVE

1. Papi Jiang

@weibo/xiaopapi

Papi Jiang started blogging in late 2015. She’s known for her satirical videos that mock just about everything – from herself and relationships to films and social issues. Within just a few months, she rose to become one of China’s most popular online personas. Her relatable charm has won her more than 25 million followers on Weibo alone, and she has reportedly earned more than
3 billion yuan for her low-cost, down-to-earth videos. A modern star.  

2. Ming Xi

@weibo/ximingxi

Hailing from Shanghai, Ming Xi started modelling in 2009 and soon broke onto the digital and international stage during the spring 2011 show for Givenchy. She’s also been featured in advertising campaigns and runway shows for major brands including Chanel, Tom Ford, Salvatore Ferragamo, Kenzo, Jason Wu, Michael Kors, La Perla and Dior. Her most notable collaboration is with Victoria’s Secret, where at this year’s show in Shanghai, she took a tumble on the catwalk, which prompted an outpouring of support from her adoring fans.

3. Ikelili

@weibo/alsxe

Rose to popularity in 2016 shortly after posting numerous hilarious parody make-up tutorials. The 22-year-old vlogger gained six million followers in six months. The same year, he also sang the theme song to When Larry Met Mary, a Chinese romantic comedy, as well as being named one of the top digital influencers at the China Fashion We-Media Awards. Has leveraged his power into another acting role in Creature Treasured, a Chinese digital sci-fi series. 

4. Onlyanna

@weibo/1736315592

Luo Xiaoying, also known as Onlyanna, is a fashionista and entrepreneur with high digital savvy. She founded the Taobao store ASM (Anna It Is Amazing) in 2009 and has leveraged her brand to stratospheric levels. On November 11, 2017, ASM recorded more than one billion yuan in sales in a single day during the Double 11 Shopping Festival. 

5. Xing Xiaoyao

@weibo/xingxiaoyao

Xing Xiaoyao burst onto the digital scene and found fame after posting a series of make-up transformation videos in 2016. Witty, self-mocking and humble, Xing describes herself as having a “daily disposable face” and uses different make-up every day. Venturing into the music industry, she released her first single this summer, “Colour Me”, an upbeat jazzy English number.

THE LIST

[Data collected from August 1, 2017 to October 31, 2017]

      

          

Name
Weibo name
Engagement
Followers
Posts 
Interaction (total)
Interaction (average)
1. Papi Jiang
papi

0.004578225

25,629,230

54
6,336,165

117,336.3889

2. Ming Xi
Ming奚梦瑶
0.010160176

5,189,213

38
2,003,486

52,723.31579

3. Ikelili
艾克里里
0.0056758

9,072,232

29
1,493,273

51,492.17241

4. Onlyanna
Onlyanna
0.016017906

1,990,872

120
3,826,752

31,889.6

5. Xing Xiaoyao
邢晓瑶
0.006608221

4,487,929

106
3,143,666

29,657.22642

6. AdamEve
洛凡AdamEve
0.006147733

4,246,181

31
809,236

26,104.3871

7. Yvonne Ching
程晓玥YvonneChing
0.009423307

2,385,943

38
854,372

22,483.47368

8. Sunny
林珊珊_Sunny
0.004183801

5,266,633

90
1,983,109

22,034.54444

9. Hanan Ran
韩安冉o3o
0.006244805

2,937,536

62
1,137,349

18,344.33871

10. David Woo
吳댕偉DvWooooo

0.002622256

6,936,136

144
2,619,119

18,188.32639

11. Qiu Qiu
仇仇-qiuqiu
0.010683582

1,471,779

31
487,440

15,723.87097

12. Chonny
虫虫Chonny
0.004329191

2,687,224

99
1,151,717

11,633.50505

13. Teng Yujia
矣黛솅Amiu

0.003253206

3,310,158

91
979,945

10,768.62637

14. Eve
张大奕eve
0.001904894

5,638,257

145
1,557,341

10,740.28276

15. Vcruan
阿希哥VCRUAN
0.003452742

3,084,662

122
1,299,366

10,650.54098

16. Cherie
雪梨Cherie
0.00236112

4,455,374

125
1,314,959

10,519.672

17. Wo Can Ayi
卧蚕阿姨
0.003500918

2,892,188

64
648,020

10,125.3125

18. Grace Chow
鷺爛행

0.002777336

3,474,280

144
1,389,491

9,649.243056

19. Hong He Biji
红鹤笔记
0.003727191

2,417,424

45
405,459

9,010.2

20. Bian Xiaozao
妖精边儿
0.005734721

1,163,083

69
460,227

6,669.956522

21. Mr Gif
颜值
0.003263292

2,000,226

109
711,478

6,527.321101

22. ShenYe Fachi
深夜徐老师
0.004200764

1,515,642

124
789,490

6,366.854839

23. Perry
小P老师
0.000176896

35,975,539

152
967,317

6,363.927632

24. Strawberry Waves
浪里小草莓
0.003003229

2,023,443

88
534,764

6,076.863636

25. Han Huo Huo
韩火火
0.000748134

7,689,525

102
586,785

5,752.794118


 

          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
26. Xiao Zhu Jie Jie zz
小猪姐姐zz
0.003649677

1,547,831

109
615,750

5,649.082569

27. Thomas Ye (aka Gogoboi)
gogoboi
0.000751642

7,337,043

106
584,572

5,514.830189

28. Shanzi
扇子NO_FAN_NO_FUN
0.002796197

1,828,951

130
664,834

5,114.107692

29. Dipsy
Dipsy迪西
0.000933685

5,137,928

136
652,420

4,797.205882

30. Zi Tong
梓瞳
0.001835515

2,543,806

57
266,144

4,669.192982

31. Nai Cha Mao
奶茶猫
0.00307448

1,459,722

44
197,467

4,487.886364

32. Chen Man
陈漫ChenMan
0.00075785

5,742,242

103
448,231

4,351.757282

33. Wan Wan Lei
晚晚_
0.002448402

1,743,300

60
256,098

4,268.3

34. Benny
Benny董子初
0.003746971

1,107,566

169
701,353

4,150.017751

35. Tiao Kuan Shi
挑款师
0.000627334

6,591,728

160
661,634

4,135.2125

36. Xuanr
xuanr78
0.002622719

1,568,830

5
20,573

4,114.6

37. Yan Si Shi (aka Fil)
Fil小白
0.001837434

2,199,390

60
242,474

4,041.233333

38. Liensa
Liensa小乖乖
0.003010889

1,295,826

68
265,308

3,901.588235

39. Zuo An Xiao
左岸潇
0.001086533

3,541,876

164
631,132

3,848.365854

40. Quan Qiu Shi Shang Shi Xian
全球时尚视线
0.001149153

3,258,833

79
295,847

3,744.898734

41. kss486
kss486
0.003169681

1,150,886

34
124,030

3,647.941176

42. Chrison
Chrison克里森
0.000829824

4,337,892

173
622,746

3,599.687861

43. Makiyo
美伢姐姐Makiyo
0.003324096

1,023,737

68
231,404

3,403
44. Janice
Janice简妮
0.00114179

2,795,598

74
236,207

3,191.986486

45. MK
化妆师MK
0.002519428

1,262,498

150
477,116

3,180.773333

46. Niko
王岳鹏Niko
0.001854087

1,693,721

121
379,977

3,140.305785

47. Lin Dai Tong
刘玳彤

0.002153853

1,441,741

84
260,845

3,105.297619

48. Qin Qin Xin Xin
亲亲新新-陈大奔儿
0.002770868

1,101,460

76
231,952

3,052

49. Ya Li Jiang Ya Ya Ya
鸭梨酱啊啊啊
0.00283632

1,058,139

163
489,199

3,001.220859

50. Xiao Wan
刘小宛
0.001543261

1,942,754

91
272,834

2,998.175824


        

          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
51. Imimika
Imimika艾米可
0.001437051

2,000,538

72
206,991

2,874.875

52. Xin Yuan
就是张辛苑
0.000787671

3,423,237

96
258,853

2,696.385417

53. Zoe
赖赖是Zoe
0.002885971

917,557

162
428,983

2,648.04321

54. Patty
周若雪Patty

0.001593266

1,585,632

135
341,055

2,526.333333

55. MM
玫瑰MM

0.002209939

1,112,833

58
142,639

2,459.293103

56. Missjennyjenny
missjennyjenny

0.002080301

1,164,045

55
133,186

2,421.563636

57. Urruolan
手边巴黎urruolan
0.001599042
1,476,313

166
391,874

2,360.686747

58. Liu Xiaoyu
柳小御
0.000954522

2,415,490


36
83,003

2,305.638889

59. Bo Ke Bi 
波克比_
0.002070984

1,078,820

96
214,485

2,234.21875

60. Peter Xu
徐峰立
0.000510627

4,356,184

166
369,248

2,224.385542

61. Raki
酸梨raki
0.001427978

1,553,061

129
286,088

2,217.736434

62. Shi Shang Nu Wang
时尚女王
0.000429995

5,013,414

121
260,845

2,155.743802

63. Kiki
黎洛KIKI
0.001828137

1,162,255

46
97,739

2,124.76087

64. Soso
周松SOSO
0.001943242

1,090,176

21
44,488

2,118.47619

65. Lin
Lin张林超
0.000483183

4,377,784

96
203,066

2,115.270833

66. A Hua Hua Jiang
阿花花酱
0.000806806

2,575,733

69
143,390

2,078.115942

67. Yukiki
妙琳Yukiki
0.001105931

1,852,948

129
264,351

2,049.232558

68. Kira
吉良先生
0.000871036

2,260,666

174
342,627

1,969.12069

69. Avivi
冯娃娃Avivi
0.00173012

1,069,854

41
75,890

1,850.97561

70. Dannie
王丹妮
0.001676885

1,057,345

88
156,028

1,773.045455

71. Zhou Xiao Chen Kiki
周小晨kiki
0.001488373

1,180,189

82
144,038

1,756.560976

72. Vivian Xu
vivianxu1105

0.001191259

1,457,935

99
171,941
1,736.777778

73. Lulu
LU一丝
0.001331803

1,291,123

113
194,306

1,719.522124

74. Senlyevol
Senlyevol

0.001613743

1,050,196

71
120,327

1,694.746479

75. Si Fu Jie Pai
私服街拍
0.000543735

2,857,176

126
195,747

1,553.547619



          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
76. Emma
唐艺然Emma
0.002317049

665,590

44
67,857

1,542.204545

77. Cecilia
C宝CC
0.001480044

1,023,813

59
89,402

1,515.288136

78. Yurina Shan
优里娜
0.001318146

1,127,978

131
194,776

1,486.839695

79. Zhao Qiuchen
赵秋晨
0.001189662

1,248,739

52
77,250

1,485.576923

80. Boy Nam
江南BoyNam
0.000816126

1,653,306

163
219,937

1,349.306748

81. Yuri
Yuri轻松熊控
0.001010032

1,264,540

31
39,594

1,277.225806

82. Kevin
Kevin凯文老师
0.002818905

54,944,061

149
186,811

1,253.765101

83. Niuer
牛尔
0.000438205

27,719,289

144
174,911

1,214.659722

84. Anny Fan
Anny__Fan

0.000429778

2,780,151

137
163,694

1,194.846715

85. Li Na Ya Tou
莉娜丫头
0.001096982

1,079,502

67
79,341

1,184.19403

86. Leaf Greener
叶子LeafGreener
0.003965443

279,540

8
8,868

1,108.5

87. Nicole
神算卜子妮可儿
0.004827107

222,131

96
102,936

1,072.25

88. Ava Foo
AvaFoo

0.001039669

988,186

171
175,683

1,027.385965

89. Crystal
穆熙妍Crystal
0.00036227
2,569,305

96
89,355

930.78125

90. Mr Bags
Bags包先生
0.000293497

3,161,289

336
311,751
927.8303571

91. Hua Zhuang Bu Qiu Ren
化妆不求人
0.001045653

867,555
124
112,488

907.1612903

92. Ivy
吕颖lvy
0.000736352

1,073,193

105
82,976

790.247619

93. Xi You Mi
夕又米
0.000190802

2,296,180

61
26,725

438.1147541

94. Ritar993
热门欧美妆视频分享最新资讯
0.003307801

108,838

138
49,682

360.0144928

95. Ai Wei Daily
艾薇Daily
0.000550342

633,640

121
42,195

348.7190083

96. Twice-Chic
Twice-Chic

0.000766995

444,092

159
54,158

340.6163522

97. Chen Xue
냈汽v

0.000336676

960,790

162
52,403

323.4753086

98. Hua Zhuang Ting Jian Dan Yo 
化妆挺简单Yo
0.00021298

1,304,442

89
24,726

277.8202247

99. Mei Rong Hu Fu Show
美容护肤show
0.000242572

1,120,810

57
15,497

271.877193

100. Anna
时尚编辑Anna
0.008141755

3,307,604

128
34,470

269.296875

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