US$1 million a post: The highest paid influencers on Instagram - Hashtag Legend

#culture /entertainment


US$1 million a post: The highest paid influencers on Instagram

Jul 26, 2018


While you’re still 'gramming that much-needed cup of morning coffee you grab every day for your 9-5 job, there are celebrities, influencers, and industry darlings out there rolling in money thanks to their social media presence on Instagram.

Estimated at USD$1,000,000 per post, Kylie Jenner is the highest earning user on the social media platform, according to Hopper HQ's Instagram Rich List 2018. The Rich List compiles both publicly and privately available data to rank users based on how much they are charging per sponsored Instagram post.

With the success of her make-up line, Kylie Cosmetics, the youngest Jenner transcended from fourth place to first place this year, beating sister Kim Kardashian, football star Cristiano Ronaldo, as well as last year’s Rich List top per-post earner, Selena Gomez. The runners-up's sponsored posts are valued between USD$720,000 to USD$800,000.

Other digital influencers who made it to the list include our #legend cover star alumni David Beckham, Cameron Dallas, Chiara Ferragni and Aimee Song, who all topped the list amongst their own category.

And yes we know what you’re thinking: that’s a lot of bank. Maybe it’s finally time for you to up your Instagram game and try to monetise it before the next big thing comes along.

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Yukki Leung

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