It’s that time again. The annual Stella McCartney Breast Cancer Awareness Campaign is here and this time fashion and music join forces in the shape of multiple Grammy Award-winner Alicia Keys.
Statistics show that African-American women have a 42 per cent higher chance of cancer mortality from breast cancer than Caucasian women. Thus, this year’s campaign supports the Memorial Sloan Kettering Breast Examination Center of Harlem (BECH), which offers free high-quality care to the local community. Keys was born and raised in Harlem and wants the campaign to promote the importance of early detection. Since its founding in 1979, BECH has screened more than 200,000 women for breast cancer.
As incentive for actionees, McCartney has fashioned the poppy-pink coloured Ophelia Whistling set, which comprises bralette and bikini briefs, created from luxurious Japanese lace uplifted by delicate silk rouleaux tie straps and silk covered buttons.
The limited edition set is available from October 1 at McCartney’s stores and online, along with Saks Fifth Avenue, Harrods, Selfridges, Net-a-porter, Harvey Nichols and Le Bon Marche, in Paris.This is McCartney’s fourth such initiative. Since 2014 she has been supported in previous campaigns by Kate Moss, Cara Delevingne and Chelsea Handler.